Expert Real Estate Advice Phillip's Recipe of the Month
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Tips for Selling Your Home:

Getting Your House Ready to Sell
  • Introduction: Emotion vs. Reason
  • De-Personalizing the House
  • Removing Clutter, Though You May Not Think of it as Clutter
  • Fixing Up the House Interior
  • Fixing up Outside the House


  • Want to Start Off With a High Sales Price? Beware!
  • Meeting with Realtors®
  • Which Realtor® Do You Choose?
  • What Happens Behind the Scenes
  • Dropping Your Price...Too Late?


  • Types of Listing Contracts
  • Open Listings
  • One-Time Show
  • Exclusive Agency Listings
  • Exclusive Right to Sell


  • Details of a Listing Contract
  • Price and Terms of Sale
  • Lockbox - Yes or No?
  • Real Estate Commission
  • Multiple Listing Service
  • Agency Duties of a Listing
  • Agent
  • Resolution of Disputes


  • Listing Commissions and Related Issues
  • Is the Commission Negotiable?
  • How and When the Commission is Earned
  • "Hot" Market Under-Pricing Strategy - Commission Issues


  • The Listing Agent & Marketing Your Home
  • The "Real" Role of a Listing Agent
  • Preliminary Marketing - the "For Sale" Sign
  • Preliminary Marketing - Flyers and the Brochure Box


  • The Listing Agent - Marketing Your House to Other Agents
  • The Multiple Listing Service
  • Office Preview
  • Broker Previews and Culinary Delights
  • Office Flyers
  • Marketing Sessions


  • The Listing Agent - Marketing Your House to Home Buyers
  • The Purpose of Advertising in General
  • Real Estate Company Advertising
  • Individual Agent Advertising
  • Neighborhood Announcements
  • Open Houses

    Showing Your House to Home Buyers
  • Convenience and Availability
  • Why You Should Not Be Home
  • Lighting, Fragrances, Pet Control and More
  • Keeping the House Tidy and Neat
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